Reuben Lee

Financial Services Manager


I’m Reuben and I’m a fighter.

To many, my life seems pretty comfortable right now. At 26, I own a car, paid off my student loans by the time I graduated and even won multiple awards in my company along the way.

However, this was not always the case for me…or even my family growing up.

Well, here’s the story of why I have covered myself for over $1,000,000.

Growing up, I did not always have my parents around. I grew up studying in Singapore, while my family’s business was based in Malaysia.

Unfortunately, their business struggled and at the same time, the Ringgit plunged to 3:1. And that’s when things got real…

I recall living at the hostel in Secondary school where dinner is provided. To save money, I’d often survive the day with 2 packets of $1 Milo Nuggets. And that would last me all the way till dinner.

The moment I entered the Army, I made a vow to never take an allowance from them ever again.

…this was a decision I almost regretted when I had to self-fund my university education at NUS as well as my daily expenses.

The cost of education was already close to $100,000. On top of that, there’s hall fees, textbooks, living expenses, etc…

There were days where I even considered not buying textbooks for my modules. But I fought on with whatever savings I had.

However, my savings couldn’t last, and that’s what made me join the Financial Planning industry with AIA. It was a means to survive.

And so I made sacrifices.

I missed important school events. (I chose not to go for any exchanges because it would mean I had to be away from clients for almost half a year)

I was cold-calling clients while my classmates snoozed their Saturday mornings away.

I could hear the noise of the hall social activities while I drew up proposals for client after client in my room in the hall.

However, Financial Planning really hit home on a personal level when I finally got the chance to review my parents’ portfolio.

I discovered 2 things:

1) They had little retirement planning which meant I would have to support them in the future

2) They were under-insured which meant any major accident or illness would have crippled us financially.

The first thing I did was to insure myself for over $1,000,000. This way if something happened that leaves me unable to support them, they could still retire with a peace of mind.

And the second thing I did was to buy them new insurance policies. At their age, premiums are high and I wanted them to be adequately covered without they feeling the financial burden.

It was this moment that gave my fight meaning. Financial Planning was not just my means of survival, but my family’s as well.

I believe that proper financial planning is not just for ones’ self, but it’s one of the greatest gifts one can give to their loved ones.

My client, Timothy (not his real name), found himself in a similar situation as mine overnight.

His father recently met with an accident and passed on. Unfortunately, there was little inheritance, which meant the responsibility for taking care of his mom fell on him.

So we came up with a portfolio that he could sustain financially in the long term, yet if something were to happen to him, his mom and future family would be able to move on without financial burdens.

I’m a fighter.

I’ve fought hard to survive my own adventure called ‘Life’. Today, I fight to enable clients like Timothy to thrive.

And I look forward to continuing this fight for you and your loved ones.